‘Atlantic Edge Music Services’ was set up by Davie Gardner in Lerwick in the Shetland Islands in November 2006.
The business aims to offer a new and personal service - most notably management and agency services - to a range of already established (at times internationally acclaimed) musicians, and also to introduce new and exciting musicians and musical acts to the world.
This service was initially focused upon, but certainly not limited to, musicians from the incredible music community that is the Shetland Islands, but has subsequently expanded to include musicians not only from Scotland but also from as far afield as Canada and Scandinavia.
In addition to music management and agency, the company now offers services and / or support in areas such as event organisation and management, concert promotion, PR and media work (both written and broadcasting), research / reporting writing, project management and indeed many additional and associated areas into the bargain.
Aiming to offer a world-wide service from the generally remote Shetland Islands may seem to be ambitions, but geographical location has not proved to be a stumbling block in this respect as many of our ‘clients’ will testify to.
A combination of expertise, effective communication processes, a willingness to travel, a full range of digital support services and, perhaps most importantly, personal commitment ensure that your needs will be fully addressed and met at all times, and that the message about you gets ‘out there’ and is fully supported in a practical sense once it does.
So for all your needs in all these areas ‘Atlantic Edge Music Services', a new, ambitious, committed and ‘personal touch’ company, looks forward to working with you, with mutual benefit and cost effectiveness very much in mind.
To learn more, contact Atlantic Edge Music Services today.
AEMS Artists Win Awards
Several Atlantic Edge Music associated artists received nominations in the Scottish Trad Music Awards 2008 - Mary Ann Kennedy & Na Seoid (Best Album) , Bodega (Best Up and Coming Act) and Catriona McKay (Best Album)
In 2009 AEMS artists fared even better at the event, with Fiddlers Bid winning the 'Best Album of the Year' award for their album 'All Dressed in Yellow', 'Bodega' winning 'Best Scottish Folk Band of the Year', with Mary Ann Kennedy & Na Seoid very worthy runners up in the same category.
In 2011 it was the turn of Ross Couper and Tom Oakes to be nominated in the 'Best Up-and Coming Artist' section.
Now forgive us but we believe that to be a stamp of genuine musical quality and no mistake!!!!
About Davie Gardner - Manager, Atlantic Edge Music Services
Davie Gardner has been involved with the Shetland music scene for many years, mainly as a promoter and broadcaster and more recently as the islands first Music Development Officer with local development organisation Shetland Arts Trust (now Shetland Arts) – a post he held for eight years, until leaving in November 2006.
Shortly after leaving the post Davie learned that he had been nominated in the category 'Services to the Industry' in the Scottish Trad Music Awards 2006, and although he did not ultimately win the award, simply being nominated in this respect was a source of great pride for him.
During his time as Shetland's Music Development Officer he was responsible for, among other things, marketing and promoting Shetland’s music locally, nationally and internationally; delivering education, training, youth music and tourism related initiatives (one of which won a coveted national ‘ Scottish Thistle Award’ for tourism), not to mention promoting a variety of live concerts featuring the likes of Steve Earle, Pulp, Ian Brown (Stone Roses), Mumford & Sons, The Proclaimers, Loudon Wainwright III, Rodney Crowell, Phil Cunningham and Aly Bain, Ocean Colour Scene, Alabama 3, The Levellers, Michael Marra, the Durutti Column, Newton Faulkner and even the 2010 X -Factor winner Matt Cardle and his band...... to name but a few. Other promotions included a range of high quality jazz and classical evenings plus top line comedians such as Al Murray and Ed Byrne.
Davie was also closely involved throughout his time with Shetland Arts Trust in creating local festivals such as ‘Shetland Fiddle Frenzy’ and the ‘Peerie’ Willie Johnson Guitar Festival, both now annual events, with Fiddle Frenzy being nominated in the Scottish Trad Music Awards 2008 in the 'Event of the Year' category.
Outwith that post he has also promoted events with Elvis Costello during his visits to the islands and more recently managing the visit to Shetland of Scottish ‘indie’ legends ‘Franz Ferdinand’ as part of their 2007 Scottish tour - among many other household names.
Davie also has extensive experience managing and programming festivals - especially in Shetland - and has provided this service (entertainment manager) for both visits of the Tall Ships Races to Shetland (1999 and 2011) for the Johnsmas Foy and Flavour of Shetland festivals over a number of years, together with the visit of the Island Games to Shetland in 2005.
He has recently been involved as a TV and film 'fixer' (local production assistant) with Norwegian TV (NTV) for their hugely popular series 'Himmelbla' (part of which was filmed in Shetland) and the Discovery Channel programme 'Whale Wars' - working for Caliafornian based production company 'Lizard Productions' during their filming in Shetland and Faroe in 2011.
Additionally he has a background in freelance journalism, broadcasting (mainly with BBC Radio Shetland) and business - including a 17 year “spell” as a supervisor in the oil industry with Shell Expro.